Selling

How to make a website for your jewelry business

See how to make a website for your jewelry business: what it needs, what it costs, and what to do first.

4 min read · Updated · Prices checked

The short answer

You can make a website for your jewelry business for free, or for $15 to $39 a month. Square Online's free plan costs nothing a month and takes 3.3% + 30¢ from each card payment. Big Cartel is $15 a month, Squarespace Basic $25 and Shopify Basic $39. Price your pieces first, so every price you post covers your time.

What does a jewelry website need?

A website can sound like a big project. For a jewelry business it can be small, and you can start with a few pieces.

A jewelry website needs five things:

  • Clear photos of each piece, on plain light backgrounds.
  • A price on each piece that covers your materials, your time and the fees.
  • A way to buy: a checkout, or a button to ask you to order.
  • How you ship, how long it takes, and your returns policy.
  • A web address you can print on your cards and your market table sign.

You don't need many pages. A home page with your pieces, an "about" line and your policies is enough to start.

What does a website for a jewelry business cost?

Prices change often, and every platform shows them differently. Here is what each one asked on the day we checked.

What a website costs on each platform, read on October 25, 2026. Card payments always carry a processing fee as well.
PlatformEach monthOn each sale
Square Online, free plan$03.3% + 30¢ per card payment
Big Cartel Platinum$15 after a 7-day trialYour payment provider's fee
Squarespace Basic$252%, plus card processing
Shopify Basic$39Card processing

Square's paid plan, Plus, is $49 a month, with 2.9% + 30¢ per card payment. Big Cartel's Diamond plan is $30 a month. Paying yearly costs less on Squarespace and Shopify.

Check each one's own page before you choose: Square Online, Big Cartel, Squarespace. Shopify's price is from Style Factory's review, because its own page showed another currency where we read it.

Should I keep my Etsy shop?

Leaving Etsy can feel risky, because that's where buyers already look. You don't have to choose one.

Etsy brings people who are searching. On a $25 sale, it takes $2.83, or 11.3% of the price. A website brings no shoppers by itself. It works best for people who already know you: market customers, Instagram followers and repeat buyers.

Some makers keep both. They list on Etsy to be found, and send people they meet to their own website. The Etsy fees guide shows every fee line by line.

How do I set up my jewelry website?

It's easier in a set order, so you don't redo photos or prices later. Here is one order that works.

  1. Price each piece first. The free pricing calculator counts your materials, your time and the fees.
  2. Take photos in daylight, on one plain background, from the same angle each time.
  3. Write your shipping time, your shipping price and your returns policy.
  4. Pick a platform that fits how many pieces you sell, and start with your best few.
  5. Put your web address on your cards, your table sign and your Instagram bio.

Common jewelry website mistakes

These are easy to miss when you're excited to go live. Each one is quick to fix.

  • Copying your market prices without counting the card and platform fees.
  • Paying for a big plan before you know how many pieces sell online.
  • Photos on busy backgrounds, so the jewelry is hard to see.
  • No shipping time or returns policy, so buyers wait to ask.
  • A web address nobody hears about. Tell the people you already sell to.

Common questions

How much does a website for a jewelry business cost?
From nothing to about $39 a month, plus card fees on each sale. Square Online's free plan is $0 a month, Big Cartel $15, Squarespace Basic $25 and Shopify Basic $39, as of October 2026.
Can I make a jewelry website for free?
Yes. Square Online has a free plan that takes 3.3% + 30¢ from each card payment. Big Cartel has a free plan with fewer features.
Do I still need Etsy if I have a website?
Not always. Etsy brings shoppers who are searching, and a website works best for people who already know you. Some makers keep both.
What should a jewelry website have on it?
Clear photos, a price on each piece, and a way to buy or ask to order. Add your shipping and returns policy, and a web address you can share.
Do I need my own domain name?
Not to start. Every platform gives you a free web address with its name in it. Your own domain looks more like a business, and you can add it later.
How do I price jewelry for my website?
Count your materials, your time at an hourly rate, your overhead and the platform's fees. The free calculator adds them up for you.

Where the numbers come from

Supplier prices are the regular price on the supplier's page, on the day we read it. Everything else is worked out by our pricing engine.

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