How to sell jewelry on Instagram

Selling on Instagram can feel like a second job. The setup is small, and you can start with a few pieces.

To sell jewelry on Instagram, you need:

• A professional account. Switching is free, in your account settings.
• A bio that says what you make, where you ship and how to order.
• Clear photos of each piece, with its price in the caption.
• A link where people can see your prices and order. Instagram has allowed up to five links in a bio since April 2023.
• A way to get paid, and your shipping price written down.

You may worry that people will message you and then disappear. A clear way to order helps.

People order in one of two ways. They send you a message, or they tap the link in your bio.

Instagram doesn't take the payment for you. Since August 2025, Instagram and Facebook shops send buyers to the seller's own website to pay, as Value Added Resource reported. So each order finishes in a message or on your website.

Messages work for a few orders a week. As orders grow, they're easy to lose between other messages. A website with an order button keeps each order in one place.

Every way to get paid takes a fee, and it comes out of your price. Here is what each one takes from the same order.

Count the fee in your price, so it doesn't come out of your time. The free pricing calculator adds up your materials, your time and your overhead.

Rates change, so check each one's own page before you choose: PayPal, Venmo and Square.

You don't need a perfect feed to sell. You need posts that answer a buyer's questions.

• One piece per post, in daylight, on a plain background.
• A photo or a short video of it being worn, so buyers can see the size.
• The price, the materials and the size in the caption.
• How to order, in one line: "Tap the link in my bio" or "Send me a message".
• Where you'll be next, like your next market or craft fair.

A price in the post saves a message both ways. A buyer who has to ask may not ask at all.

These are easy to make when you start, and each one is quick to fix.

• "DM for price" instead of a price in the post.
• No shipping price, so every order starts with a question.
• Prices that don't count the payment fee.
• Orders kept only in messages, with nothing written down.
• A link in your bio that shows your pieces but has no way to order.